Pay Per Clicks Advertising

How does Pay Per Click Advertising Work?

By "targeted," we simply mean that the folks arriving at our website have opted to come there. They’ve run a search, been shown a list of likely websites, and chosen ours! As SBI founder Ken Evoy points out, you just can’t get a better, "hotter," lead than that! And the cost is far from prohibitive.

All pay-per-clicks work pretty much the same way. When someone enters a search term, they are presented with a list of possible options as to websites where they are likely to find what they’re looking for. But, which websites do they list? All the major search engines have their own formulas (algorithms) for determining which sites to list, and more importantly, in what order.

This can be very frustrating to us as Internet marketers, because it seems almost impossible to get our site listed on top (especially for non-SBI users), or even anywhere near the top of the list. It’s pretty much luck of the draw.

Along comes pay per click advertising to save the day ...

PPCs are very similar the "regular" search engines, in that we must submit a list of keywords and phrases describing your product or service. With PPCs however, we also list the price we are willing to pay per click, i.e. the amount we will pay the service for each actual, targeted hit it delivers to our website. The more we offer for a given search term compared to our competitors, the higher we’ll rank. On most of these services, if you are prepared to bid enough to be among the top three bidders, your website will also be listed on top of certain of the "regular" search engine results, such as Google, Lycos, MSN, AOL, and so on.

Are you starting to see the merit in this?

Consider this: If we carefully choose and fund our pay-per-click search terms, we can get those actual, targeted hits for only a 5 cents! You can see that a little money can go a long way. A mere $25 investment can bring in 500 hits at a nickel each! And remember, these are hits from folks who did a keyword search, saw your website’s title and description on the list they were presented, and chose to visit. Not bad, huh?

We cannot get a warmer prospect than thatKen Evoy appreciates the value of Pay Per Click Advertising, or he would not have included all those tools in the Site Builder Headquarters to set up and manage our PPCs. SBI clients have a big leg-up on the public at large, for sure.

But it can still be a bit complicated at first. Never fear! We at WeBuildWebSites4U have had a lot of experience setting up pay per click advertising, and we offer a very inexpensive package for taking care of your initial PPC set-up for you.

Here are our current three favorite Pay Per Click search engines:

There are many others, and some of them are pretty good, but you can’t go wrong starting with these three. We suggest you start with "FindWhat" or "7Search", since they feature substantially lower bidding levels than "Overture." Once you’ve mastered them, move on to "Overture."